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EllisJames

Providing creative support solutions, including branding, design, and positioning for a range of organisations.

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PROJECT 01
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Hubble

Hubble is an empathy profiling tool designed by EllisJames and built by Jambi. Hubble can be used to profile an end-user in a specific scenario, discovering their thought processes, motivations, and desires along the way. This information can then be used in a number of branding, positioning, and purpose exercises that EllisJames also use in their workshops. And at the end of the process, all the information entered into the profile can also be exported to a PDF.

It’s part of EllisJames’ Brand Planetology visualisation methodology, which is a must-see and super helpful for anyone who works in our space (and even those who don’t). The tool was built in Laravel. It has been created to allow it to be expanded and interact with other web apps that EllisJames plan to design in the future.

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One interesting challenge was making Hubble responsive, though not for smaller devices, but larger ones. Because Hubble is designed to be used in EllisJames’ workshops, Hubble is likely to be shown on a huge screen in a large conference room and needs to be legible even for the folks in the back. To ensure this happens, the font sizes are proportionate to the size of the screen and everything has been built with screen economy at its core.

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PROJECT 02
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Hydr

We worked with EllisJames to create a wonderful website for new invoice financing platform Hydr. EllisJames provided the designs and we built the site in WordPress. The site features an online calculator, allowing visitors to easily understand Hydr’s fees, as well as data capture points for the Hydr team.

The Hydr team also produce the software platform that manages all the invoices and payments, so the site had to sync up with launch schedules and checkpoints of other parts of the business.

We also host the site and provide all support for the Hydr team.

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PROJECT 03
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Salentis

Salentis are international defence project proposal experts. Their original website was serviceable but needed replacing with something that represented the company a bit better. We again built this bespoke WordPress site to Ellis James’ designs.

There are several front-end features of the site that help it stand out from the crowd and distil the information on the site to make it easy to digest. For example, this page nicely shows the methodology Salentis use when working with clients. We love doing stuff like this. Although it looks really pretty, there is a reason behind it as well. It’s not just pretty – it works, too.

The site also has a behind-the-scenes translations feature. Because the site is visited by people all over the world, some spellings and phrases need altering. For example, ‘colour’ becomes ‘color’ in the USA. Using Geotargetly to get the visitors location these alterations happen seamlessly in the background.

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PROJECT 04
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Ascent Flight Training

UK based flight training school Ascent needed to improve their online presence, both publicly and internally. So the solution came in two separate sites, both custom built in WordPress and both designed by EllisJames and built by Jambi.

The first part of this project was creating a public-facing site showcasing the business and its services to potential students. The site not only conveys practical information about Ascent and what they do, but also inspires visitors and taps into their motivations for pursuing a career in aviation.

And the second part was a separate site purely for the staff at Ascent. Once logged in, Ascent staff could view company updates and also access documents and other resources. The intranet will really help create synergy between all the different teams within the organisation and provides multiple benefits to the business. For example, Ascent staff working on site at an airfield are able to login and view daily schedules, helping keep instructors organised and students focused.

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PROJECT 05
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Thornton Hundred Motorcycles

Thornton Hundred Motorcycles produce customised motorcycles from their warehouse in Milton Keynes. With celebrity clients, international reputation, and a huge social media following they needed a new website that more accurately portrayed their entire brand and philosophy.

The design is cool for sure, though the main focus of the site is the WooCommerce-powered web shop. Out of the box, WooCommerce is quite basic, though we have enhanced it with a few upgrades. For example, the site accepts Klarna payments, features an ’email when back in stock’ notification  system, and a weight-based shipping cost calculator.

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There is also a number of features that help the Thornton Hundred team in the warehouse. The site is integrated with their inventory management system, Sortly. This integration is two-way. If a product is purchased from the shop, Sortly will automatically be updated with the new stock levels. If the team receive a new shipment of parts or products and update Sortly with the new stock numbers, the website will also update itself. It has hugely cut down on admin and proved to be a fantastic investment.

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