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EllisJames

Providing creative support solutions, including branding, design, and positioning for a range of organisations.

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PROJECT 01
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Hubble

Hubble is an empathy profiling tool designed by EllisJames and built by Jambi. Hubble can be used to profile an end-user in a specific scenario, discovering their thought processes, motivations, and desires along the way. This information can then be used in a number of branding, positioning, and purpose exercises that EllisJames also use in their workshops. And at the end of the process, all the information entered into the profile can also be exported to a PDF.

It’s part of EllisJames’ Brand Planetology visualisation methodology, which is a must-see and super helpful for anyone who works in our space (and even those who don’t). The tool was built in Laravel. It has been created to allow it to be expanded and interact with other web apps that EllisJames plan to design in the future.

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One interesting challenge was making Hubble responsive, though not for smaller devices, but larger ones. Because Hubble is designed to be used in EllisJames’ workshops, Hubble is likely to be shown on a huge screen in a large conference room and needs to be legible even for the folks in the back. To ensure this happens, the font sizes are proportionate to the size of the screen and everything has been built with screen economy at its core.

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PROJECT 02
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Hydr

We worked with EllisJames to create a wonderful website for new invoice financing platform Hydr. EllisJames provided the designs and we built the site in WordPress. The site features an online calculator, allowing visitors to easily understand Hydr’s fees, as well as data capture points for the Hydr team.

The Hydr team also produce the software platform that manages all the invoices and payments, so the site had to sync up with launch schedules and checkpoints of other parts of the business.

We also host the site and provide all support for the Hydr team.

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PROJECT 03
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BidCraft

For this project we teamed up with the good folk at EllisJames to build a new site that wasn’t really overhauling the BidCraft brand, so much as bringing the existing one to life. In this instance that meant building a wordpress website that fits into the corporate world of public tender bidding and reflects the more relaxed and creative character of the BidCraft team themselves. Fun fact: fans of early-noughties Leonardo DiCaprio movies may notice that the illustrations are heavily based on the opening sequence of Catch Me If You Can, which we think is a pretty nice touch.

The design is packed with micro-animations and our challenge was to keep these sharp and responsive whilst also keeping content easy to edit. For example, it’s really easy to add new rows to this block if needed (here’s how it looks in the backend) and we re-purposed the built-in ‘make text italic’ button to allow content editors to quickly set which word they’d like to be highlighted (such as ‘crafted’ here.)

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There are also lots of colour themes used throughout the site – this page has a red theme but this one is purple. Lots of individual elements change between these themes (like the arrows in the top banner, the subtitle background, the image highlights etc.) but our build means that setting the top banner block to a certain colour theme automatically applies that theme to each individual element within that block. So there’s no need to set each tiny individual element, which would be prone to error (and not to mention – really boring.)

We’re proud that this project offers the BidCraft team the best of both worlds: interesting functionality and flexible content that’s simple to set up and totally manageable to maintain.

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PROJECT 04
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SQEP

SQEP are safety assurance experts and a company that is growing fast. Having expanded and moved into the Bristol and Bath Science Park, they are also now neighbours to both us and EllisJames, who were the designers on this project. The first step for EJ was to use their Discovery Workshop approach to help SQEP to solidify their offering, giving them confidence in their strategy and value proposition as the company continues to grow. A few aesthetic tweaks were made to the SQEP brand itself and then it was into the website design and build phase.

This site was all about streamlining what SQEP does and presenting it in a clear, concise and compelling manner. We followed a simple structure with multiple blocks for segmenting content. Beautifully animated video also features – especially on the home page – so we made sure that this didn’t impact the loading time of the site as a whole and that any other elements sitting over the video (like button titles and the navigation bar) still work seamlessly.

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PROJECT 05
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Thornton Hundred Motorcycles

Thornton Hundred Motorcycles produce customised motorcycles from their warehouse in Milton Keynes. With celebrity clients, international reputation, and a huge social media following they needed a new website that more accurately portrayed their entire brand and philosophy.

The design is cool for sure, though the main focus of the site is the WooCommerce-powered web shop. Out of the box, WooCommerce is quite basic, though we have enhanced it with a few upgrades. For example, the site accepts Klarna payments, features an ’email when back in stock’ notification  system, and a weight-based shipping cost calculator.

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There is also a number of features that help the Thornton Hundred team in the warehouse. The site is integrated with their inventory management system, Sortly. This integration is two-way. If a product is purchased from the shop, Sortly will automatically be updated with the new stock levels. If the team receive a new shipment of parts or products and update Sortly with the new stock numbers, the website will also update itself. It has hugely cut down on admin and proved to be a fantastic investment.

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